Wooster Media Group LLC is a digital marketing agency. We specialize in conducting search engine optimization audits on websites to determine whether the sites are as effective as they can be in attracting organic web traffic. To enhance the search engine results page rankings, Wooster Media Group also provides content creation services. Relevant and informative blog posts, videos and infographics on sites help boost page rankings. And, we help spread companies’ messages further through social media management. And, think, all of this might not have been possible without Guy Fieri, a restaurateur who rose to fame as host of the Food Network’s Diners, Drive-ins and Dives.
Does Guy Fieri even know Wooster Media Group exists?
Fieri is not a partner in the business. He has not invested a dime in it, and the odds are good he has no clue the business exists. So, how is it that I can say definitively the restaurant maven and popular Food Network host played a role in the formation of Wooster Media Group? Well, sit down, relax and let me tell you. My wife, Wendi, is a blogger. Her blog is found online at wendiwarren.com. For a couple years I told her she needed to start a blog. I would tell her, but she was always apprehensive. One night, we were watching Diners, Drive-ins and Dives, and the episode featured Grover’s Bar & Grill in East Amherst, N.Y., in the Greater Buffalo area.
Wendi did a search for Grover’s and put the address in Mapquest and discovered it was only a few hours away. We left on a Thursday and returned on a Saturday. After making the whirlwind visit (we also went to Lake Chautauqua, Lucille Ball’s hometown — Jamestown, N.Y. — and Niagara Falls), Wendi was walking our dog, Owney (he writes blog posts, too, which you can check out here), she was thinking about how much she really liked going on these quick trips. She thought she could write about them and whatever else she wanted to. Then, the name came to her: Wendi’s Weekend Trips & Whatnot.
It’s all about connections
Wendi began her blog as a subdomain on an old site of mine. In August 2015, she moved her blog to her own domain. A friend, Jacki Chamberlain, told me about a blogging conference Wendi might be interested in. So, Wendi and I registered for the 2016 Bloggy Conference at Cedar Point Park in Sandusky, Ohio. While there, I attended a session with Claudia Pennington, who preached the virtues of search engine optimization.
I already had been exploring SEO, so when I saw Pennington’s session I was in. Part of what Pennington does is to train others how to conduct SEO audits. I trained to do the search engine optimization audits on websites, how to do keyword research, how to do content audits and how to do content marketing. Because of the training, I decided to start my own business, Wooster Media Group LLC. None of this would have happened without my wife going to the blogging conference. The blogging conference would have never happened without Chamberlain saying something about it. Chamberlain would have never said anything about it if my wife were not a blogger. My wife would not be a blogger if had we had missed that episode of Fieri’s Diners, Drive-ins and Dives featuring Grover’s Bar and Grill.
So, I hope you can see why I can say with complete confidence: Guy Fieri played a role in the formation of Wooster Media Group LLC.
I am always fascinated by the connections of things.
Life’s been good to me, so far …
Update: Since Wooster Media Group LLC launched in January 2018, life has been good. The business has been slightly outperforming my financial projections. Wendi and I set some conservative and realistic goals. We were pleasantly surprised.
The company has picked up business from around the country, and it even worked with an international client. In Ohio, we have worked and consulted with companies in Wooster, Wayne County, Medina, Akron, and Columbus. We have also done work and consulted on jobs in Pennsylvania, Indiana, Nevada, Utah, Florida, Massachusetts, and Mexico.
This has been a fun ride, and thank you for helping Wooster Media Group enjoy a bit of success.