Bobby Warren

Why I Refuse to Ride the SEO Rollercoaster

I was having a phone conversation with friends Claudia and Garrett Pennington, who own and operate DIY Marketing LLC, along with SEOAuditGuide.com and TwoCupHouse.com. After speaking with them about how some recent presentations at the Bloggy Conference and FinCon 2018 went, I walked away convinced even more that sound, fundamental, time-tested SEO strategies are the

Some businesses quitting Facebook, should yours?

I came across an NBC News article online about why some businesses are quitting Facebook, and, needless to say, it caught my attention: “Goodbye Facebook? Why some small businesses are quitting the social network.” Here is the opening of the NBC article: After nearly two years under fire for false news and Russian election meddling,

photo of african american man looking at google algorithm update graphic

Google algorithm gets broad update: What to do

The infamous Google algorithm received a broad update that began rolling out Aug. 1, and the results of its changes have show some significant swings in the SERPs (search engine results page rankings, according to industry leaders who have been monitoring the change. The interesting thing about the update is what Google said as it

graphic detailing components of an SEO audit

When is the best time for an SEO audit?

Wooster Media Group was recently asked to consult on a website redevelopment project for a manufacturer of industrial equipment (thank you David Joyal of Web Pyro for the referral). The question arose: Because the site is in development, when is a good time to conduct an SEO audit? In working on a proposal, here is

Can digital marketing competitors work together?

The digital marketing competition in Wooster, Ohio, where I founded my business, is not fierce. I know of a handful of companies operating in similar space as my business, Wooster Media Group LLC, but not all of us offer the same services. Some overlap exists, but is it possible for digital marketing competitors to become

Can SEO strategies help grow your business? [Infographic]

If you are wondering if search engine optimization (SEO) strategies can help grow your business, the answer is yes. The infographic below gives you a quick snapshot of how important SEO is. What is happening with your business? National reports indicate the economy is doing well. Business leaders are generally optimistic about growth potential. If

Star Picture Booth adds fun, branding to events

When I was planning my wife Wendi’s Big Birthday Bash, she had only one question: Are you going to have a picture booth (aka photo booth). “Yes,” I said … as I reached for my phone to text my good friend, Dan Starcher, who operates Star Picture Booth. What is Star Picture Booth? Remember the