A Facebook friend posted a question a while ago asking if anyone’s timeline was boring. My answer pointed to what I see as a recent phenomenon: Video marketing. I had been scrolling through my Facebook feed on my Google Pixel phone, and post after post was nothing but social media videos. So, the question is …
Video marketing must be a part of your digital strategy Read More »
Jan. 8, 2018 began my foray into the digital marketing world. The year unfolded much differently than I anticipated, and that is not a bad thing. I want to share some digital marketing lessons I learned in my first year as an entrepreneur who left a secure job for the unknown. So, sit back, grab …
Sorry for the click-bait headline. Sorry for the dirty trick I am going to play on you. The headline is true; I can tell you how to get on Google’s first page all the time. However, you are going to be mad. But, please, hear me out. Can digital marketers promise you a spot on
My wife, Wendi, and I are preparing to head out for the Bloggy Conference, which is being held at Cedar Point in Sandusky, Ohio. It is primarily geared toward women, though organizer Tiff Noth and the other attendees have always made me feel welcomed. I have no problem being in the minority because I was
The digital marketing competition in Wooster, Ohio, where I founded my business, is not fierce. I know of a handful of companies operating in similar space as my business, Wooster Media Group LLC, but not all of us offer the same services. Some overlap exists, but is it possible for digital marketing competitors to become
Back in the early 1990s, my Uncle Joe was telling me to abandon print publishing in favor of digital publishing. With that kind of backdrop, business owners let me ask: Are you prepared for the future of marketing? The AFP recently reported: “The troubled picture for US newspapers became even grimmer in 2017 with declines
I launched Wooster Media Group LLC on Jan. 8, 2018. It is approaching the four month mark, but when people ask, “What do you do?” I still pause and try to figure out the best way to answer the question. I know I need to have an elevator pitch, a short way of describing Wooster Media
If you have been in business for any length of time, you know it is becoming increasingly more difficult to reach customers because there are so many different channels. The Wooster Area Chamber of Commerce is offering a program as part of its Educational Series to help businesses get a better understanding of whether their
When a whistleblower revealed Cambridge Analytica had improperly used data on 50 million Facebook users, there was an uproar. Will the data breach drive digital marketers from the platform? I have been struggling trying to understand the issue and what it means for digital marketers — and their clients — moving forward. The data breach
It wasn’t quite nailing a triple axel, but The Wooster Brush Company did well enough with the Winter Olympic Games to score a digital marketing gold medal, in my eyes. Every four years, it seems the world is reintroduced to the intriguing sport of curling during the Winter Olympic, and the communications and multimedia manager at Wooster