Digital Marketing

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Your company use the most effective digital marketing strategy?

When I speak with potential clients about digital marketing, one of the first things I share with them after the importance of having a website optimized for search is this: You need fresh content on your site. By regularly adding content to your website, it will rank higher in Google search engine results over time. …

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5 lessons digital marketers can learn from Bill Belichick

As I pondered what the topic would be for this week’s blog post, I wrote in Google Keep: “Belichick on Marketing: Focus on Fundamentals; Focus on the Details; Prepare for All Situations; Make Adjustments; Do Your Job.” I think these are five lessons digital marketers can learn from Belichick, who is driven to succeed and have the …

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