I ended my 14-plus year career at The Daily Record newspaper on a Friday, and the following Monday I had two meetings with potential clients. The first went well, and then I headed to my second appointment at Wooster Glass Co. When I arrived at Wooster Glass, President Kathy Long and Vice President Pat Neyhart …
Life lesson: ‘You put nothing in, you get nothing out’ Read More »
Do yourself a favor and listen to Dr. Rick Rigsby’s inspiring and motivational speech about the wisdom of a third-grade dropout. Everyone wants to be successful, but not everyone wants to risk failure. And, in some respects, failure can be a key for success. I don’t want to spoil the message from Rigsby, but let …
Why not to fear failure: Advice from a third-grade dropout (video) Read More »
As I pondered what the topic would be for this week’s blog post, I wrote in Google Keep: “Belichick on Marketing: Focus on Fundamentals; Focus on the Details; Prepare for All Situations; Make Adjustments; Do Your Job.” I think these are five lessons digital marketers can learn from Belichick, who is driven to succeed and have the …
5 lessons digital marketers can learn from Bill Belichick Read More »
In late 2017, I put a plan in place to transition from a long career in journalism to owning a digital marketing agency. While researching the tools I would need to help companies become successful, I came across Missinglttr. This allows for the creation of a social media drip campaign. What is a social media …
What happens with a social media drip campaign? Only good things Read More »
I learned the hard way that the modified quote from the Kevin Costner movie “Field of Dreams” is not necessarily true when it comes to business websites. You’ve heard it: If you build it, they will come. Maybe they will, maybe they won’t. My bet is they won’t unless you do this: Market your site. …
If You Build It (a Business Website), They Will Not Come Unless You Do This Read More »