I had the opportunity to make two presentations about blogs and websites in May, and one of the questions in the second one wanted to know what initial steps I would take to improve the SEO ranking of a website. As most visitors here know, SEO refers to search engine optimization, a series of strategies …
Members of Adventures in Northeast Ohio, a group of tourism and hospitality professionals, learned five secrets to effective blog writing from Bobby Warren, founder of Wooster Media Group LLC, a search engine optimization and digital marketing agency. Lehman’s in Kidron played host to the event. Glenda Lehman Ervin, daughter of founder Jay Lehman and vice …
I launched Wooster Media Group LLC on Jan. 8, 2018. It is approaching the four month mark, but when people ask, “What do you do?” I still pause and try to figure out the best way to answer the question. I know I need to have an elevator pitch, a short way of describing Wooster Media …
So, what do you do? Wooster Media Group in a nutshell Read More »
If you have been in business for any length of time, you know it is becoming increasingly more difficult to reach customers because there are so many different channels. The Wooster Area Chamber of Commerce is offering a program as part of its Educational Series to help businesses get a better understanding of whether their …
Wooster Chamber Educational Series: Is Your Website Helping or Hurting Your Business? Read More »
When a whistleblower revealed Cambridge Analytica had improperly used data on 50 million Facebook users, there was an uproar. Will the data breach drive digital marketers from the platform? I have been struggling trying to understand the issue and what it means for digital marketers — and their clients — moving forward. The data breach …
Will Facebook’s data breach drive marketers from the platform? Read More »
If you have a business website, you need to know your bounce rate. It’s that simple. The term refers to the percentage of visitors to your website who leave after visiting just a single page. In other words, who bounces after just visiting your landing page? Understanding the bounce rate So, why is it important …
If you have a business website, you need to know your bounce rate Read More »
When it came to your website design, or the creation of a landing page or blog post, did you or your developer carefully think through the layout? Your site should be more than just a business card on the Internet. It should have engaging content that moves your visitors to your intended conclusion. This could …
Is your website design like a grocery store? Why it better be Read More »
It wasn’t quite nailing a triple axel, but The Wooster Brush Company did well enough with the Winter Olympic Games to score a digital marketing gold medal, in my eyes. Every four years, it seems the world is reintroduced to the intriguing sport of curling during the Winter Olympic, and the communications and multimedia manager at Wooster …
Wooster Brush curling video garners gold (in my eyes) Read More »
The good old days of blog writing when you just needed 300-500 words and a photo are gone. Oh, you can still do that if you want to, and I have been known to do it here and there, but if you want to ensure your page and your website perform better in search engine …
Learn blog writing secrets in 5 areas to improve search results Read More »
When I speak with potential clients about digital marketing, one of the first things I share with them after the importance of having a website optimized for search is this: You need fresh content on your site. By regularly adding content to your website, it will rank higher in Google search engine results over time. …
Your company use the most effective digital marketing strategy? Read More »