I was having a phone conversation with friends Claudia and Garrett Pennington, who own and operate DIY Marketing LLC, along with SEOAuditGuide.com and TwoCupHouse.com. After speaking with them about how some recent presentations at the Bloggy Conference and FinCon 2018 went, I walked away convinced even more that sound, fundamental, time-tested SEO strategies are the
Here is my first attempt at creating an infographic using Visme.
My wife, Wendi, and I are preparing to head out for the Bloggy Conference, which is being held at Cedar Point in Sandusky, Ohio. It is primarily geared toward women, though organizer Tiff Noth and the other attendees have always made me feel welcomed. I have no problem being in the minority because I was
I came across an NBC News article online about why some businesses are quitting Facebook, and, needless to say, it caught my attention: “Goodbye Facebook? Why some small businesses are quitting the social network.” Here is the opening of the NBC article: After nearly two years under fire for false news and Russian election meddling,
The infamous Google algorithm received a broad update that began rolling out Aug. 1, and the results of its changes have show some significant swings in the SERPs (search engine results page rankings, according to industry leaders who have been monitoring the change. The interesting thing about the update is what Google said as it
Wooster Media Group was recently asked to consult on a website redevelopment project for a manufacturer of industrial equipment (thank you David Joyal of Web Pyro for the referral). The question arose: Because the site is in development, when is a good time to conduct an SEO audit? In working on a proposal, here is
The digital marketing competition in Wooster, Ohio, where I founded my business, is not fierce. I know of a handful of companies operating in similar space as my business, Wooster Media Group LLC, but not all of us offer the same services. Some overlap exists, but is it possible for digital marketing competitors to become
If you are wondering if search engine optimization (SEO) strategies can help grow your business, the answer is yes. The infographic below gives you a quick snapshot of how important SEO is. What is happening with your business? National reports indicate the economy is doing well. Business leaders are generally optimistic about growth potential. If
Back in the early 1990s, my Uncle Joe was telling me to abandon print publishing in favor of digital publishing. With that kind of backdrop, business owners let me ask: Are you prepared for the future of marketing? The AFP recently reported: “The troubled picture for US newspapers became even grimmer in 2017 with declines
When I was planning my wife Wendi’s Big Birthday Bash, she had only one question: Are you going to have a picture booth (aka photo booth). “Yes,” I said … as I reached for my phone to text my good friend, Dan Starcher, who operates Star Picture Booth. What is Star Picture Booth? Remember the